Lace & Day Grand Opening 2/8/2024

FOR RELEASE 2/8/2024
LACE & DAY AMHERST GRAND OPENING
Lace and Day expand and relocate to Amherst.

Amherst, NY – Founders and sisters Emily Constantine Doren and Holly Constantine Ortman join Amherst Chamber of Commerce President/CEO A.J. Baynes at their new location in Amherst, NY, located at 7974 Transit Road, Williamsville, NY 14221 in the Premier Plaza on Thursday, February 8 at 3:30pm to cut the ribbon on this new location!   "We are thrilled that Emily and Holly have chosen Amherst to expand their business,” said A.J. Baynes. Their success over the past eight years is a testament to their hard work and the personal shopping experience they create for their customers.  Lace & Day’s mission is to support women by providing comfort and confidence through a trusted and elevated shopping experience. Their vision is to create a ripple effect of confidence through the work they do every day. “When we improve the confidence of one woman, one customer, she takes that back to her community. Confidence is contagious, and we aim to build up and support the women of our community with every interaction we have,” says co-owner and co-founder Holly Constantine Ortman. The loyalty of their customer base and the need for this expansion are testaments to their success at delivering on their mission. “In the 8 years we have been in business, we have always been a store that serves the entire Western New York region. We will continue to serve the whole region, and now from an easier and more accessible location,” says Doren. “Moving from our current location in Allentown is bittersweet. Our business was born there and has thrived there. We will always be grateful for our community and neighbors in the city, and we are excited for this next phase of our business.” The new location will provide an enhanced shopping experience through a seamless retail design, a larger sales floor, and double the number of fitting rooms. The upgraded layout also optimizes the work environment for Lace & Day employees by providing a collaborative workspace and a streamlined back-of-house area.  An official ribbon cutting is to occur at 3:30pm on Thursday, February 8, and is open to the public.          MEDIA CONTACTA.J. BaynesPresident/CEOajbaynes@amherst.org