Join The Buffalo News and Amplified Buffalo as we explore the fracturing of media in a digital age. We will discuss what is an effective reach, how to navigate a digital audience and how to make an effective media plan. This pandemic has boosted a reliance on digital to reach our audiences. Users want information fast and they want it personalized. Marketing is personal.
You don’t want to miss this educational seminar with guest speaker- Arcadea Scott Sr. Director of Digital for the Buffalo News. Arcadea has over 10 years of media and audience engagement experience with a robust background in digital media planning, marketing, and using data analysis to drive sales.