Radiant Waxing Opens in Williamsville: 7/9/2026

Industry-leading boutique waxing salon joins region’s first Drybar, making 6011 Main Street a salon destination with national loyalty
 
BUFFALO, NY—Radiant Waxing, a nationwide boutique salon specializing in full-body hair removal and lash tints, today announced the opening of its first location in Western New York. Located at 6011 Main Street in Williamsville, NY, the opening of Radiant Waxing Buffalo follows the April 2026 introduction of Drybar Buffalo at the same location by the same franchise owners. “We’re excited to be adding Western New York’s first Radiant Waxing to the region’s first Drybar, making 6011 Main Street in Williamsville a salon destination with national loyalty,” said Sarah Muneer, Drybar and Radiant Waxing franchise owner. “We deserve the best when it comes to beauty services, and bringing two national brands to the area for the first time allows Buffalonians to participate in self care in the same way they would in major metropolitan areas.” Radiant Waxing offers full-service hair removal from head to toe for all genders and body types.
 
Offerings include monthly memberships for Brazilian/Manzilian waxes and eyebrow services. Radiant Waxing is best known for its proprietary speed-waxing method using all-natural TRUWAX™ soft wax, a specially formulated soft wax considered to be 98% natural and free of artificial preservatives, dyes, and harsh chemicals that delivers smooth results in as little as 15 minutes. The grand opening of Radiant Waxing at 6011 Main Street follows the April 2026 opening of Drybar Buffalo, a leading brand in the professional hair styling industry known for its signature blowout services, at the same location. “We expanded our commitment to include Radiant Waxing because we believe in the mission the WellBiz Brands upholds to provide intentional solutions and accessibility to beauty, health and wellness care. We are passionate about sharing those values with our community,” said Sarah.
 
"It is terrific to see the Muneers expanding their presence in Williamsville," said A.J. Baynes, President and CEO of the Amherst Chamber of Commerce. "The opening of Drybar Buffalo, and now Radiant Waxing, demonstrates their commitment to this community and their confidence in Williamsville's continued growth."
 
Radiant Waxing Buffalo will provide scheduled and walk-in services for individual appointments, as well as for members. The hours of operations for Radiant Waxing Buffalo are as follows: Monday through Friday, 8:00 a.m. to 7:00 p.m.; Saturday, 9:00 p.m. to 6:00 p.m.; and Sunday, 9:00 a.m. to 4:00 p.m.
 
“Sarah and Sal discovered Drybar and Radiant Waxing and quickly recognized the strength of our model, locking in the commitment to grow three locations across two brands. Their journey is a testament to the power of multi-unit and multi-brand ownership within our portfolio, and the scalability available to passionate operators ready to grow with us,” said James Franks, senior vice president of franchise growth at WellBiz Brands.
 
About Radiant Waxing Originally founded as LunchboxWax in 2010 by Debi Lane in Boise, Idaho, the brand officially rebranded to Radiant Waxing in 2022 after being acquired by the Denver-based parent company WellBiz Brands in 2021. The WellBiz portfolio includes wellness, beauty, therapeutic, and fitness brands Drybar, Elements Massage, Fitness Together, Radiant Waxing and Amazing Lash Studio. Learn more.
 
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