NexTier Bank, N.A. Opens Two Full-Service Locations in New York - 11/19/24
NexTier Bank, N.A. announces the Grand Opening of two full-service offices in Rochester and Williamsville, New York. As a locally owned and managed community bank headquartered in Butler, Pennsylvania, NexTier Bank is excited to expand its customer relationship driven and community-focused banking approach to these markets. The Rochester office officially opened for business today and the Williamsville office will open on December 2, 2024. NexTier Bank’s expansion into Rochester is strengthened by a team
Charting the New Digital Horizon: Transformative Trends Shaping Business 11/4/24
In an era where technology continually reshapes the business landscape, leaders face the challenge of staying ahead or falling behind. The rapid pace of digital evolution urges not just adaptation but proactive leverage, pushing companies to rethink and refine their strategies. Digital transformation trends guide organizations, revealing new possibilities that redefine potential across industries. Harnessing advances in cloud capabilities and emerging technologies, businesses are drafting the blueprint
Amherst Chamber Record Setting Night: The Event 2024 - Celebrating Business Excellence 10/28/24
DEPEW, NY – Amherst Chamber of Commerce President/CEO A.J. Baynes joins Chamber members and local leaders TONIGHT, MONDAY OCTOBER 28TH at, SALVATORE'S ITALIAN GARDEN 6461 TRANSIT ROAD DEPEW, NY 14043, to recognize several business award winners starting at 5:30pm, awards presented at 6:30 pm. "We are proud to celebrate this remarkable group tonight for their relentless commitment to enhancing Western New York," says Baynes. "These recipients exemplify the diverse impact of our chamber membership, which
Acrobat Power Moves: Adobe Tools Help Women Entrepreneurs Crush It - 10/17/24
This Women’s Small Business Month, it’s time to spotlight the resources that help women entrepreneurs soar. Adobe Acrobat simplifies key business processes, from document management to team collaboration, freeing up time for what matters most—scaling their companies. Whether refining workflows or speeding up decision-making, these features give women business owners a competitive edge in the fast-paced world of entrepreneurship. Acrobat AI Assistant: With Acrobat AI Assistant, you can see for yourself
Wingnutz & Stephen Development Open New Location At Buffalo Airport Hotel : 10/15/2024
Wingnutz Contact: John Coyle (716) 573-9092 John@Wingnutzbuffalo.com Stephen Development Contact: Paul Stephen II (716) 598-3176 psstephen@stephendevelopment.com FOR IMMEDIATE RELEASE October 10, 2024 Wingnutz and Stephen Development enter joint venture to open new flagship restaurant-bar location at Buffalo Airport Hotel CHEEKTOWAGA, NY — Wingnutz and Stephen Development finalized a deal to open a new flagship restaurant location at the Buffalo Airport Hotel, at
Canal Bank Officially Launches In Williamsville: 10/11/2024
WILLIAMSVILLE, NY – Canal Bank, a division of Chemung Canal Trust Company, today opened its first full-service office in Western New York. The new location is located at the corner of Main Street and Cayuga Road in Williamsville. “This historic building will serve as a regional financial center, offering personal, residential, small business and commercial banking services,” said Anders M. Tomson, President and Chief Executive Officer of Chemung Canal Trust Company. “We look forward to the opportunities
Applications Being Accepted For Health Equity Innovation Award Funding 10/2/24
Applications being accepted for Health Equity Innovation Award FundingUnivera Healthcare is accepting applications for its 2024 Health Equity Innovation Awards, which provide funding to community-based organizations to support health and wellness programs that address racial and ethnic health disparities in Western New York. The online application portal will open on Thursday, September 5, 2024, at 10 a.m. and close on Friday, October 4, 2024, at 11:59 p.m. This is the fourth year Univera
Club Pilates Celebrates Grand Opening of Its Newest Studio in Williamsville 9/24/24
WILLIAMSVILLE, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Club Pilates Williamsville along with the community at 1:30pm on Tuesday, September 24th at 8060 Transit Rd, Williamsville, NY 14221. “We are excited to see Club Pilates continue their rapid growth with this location in Williamsville.” said A.J. Baynes “Their growth, which has been acknowledged by Entrepreneur and INC. Magazines are a result of the incredibly positive benefits of the services they offer. Club
Amherst Chamber Launches LIFT Event 9/24/24
AMHERST, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, and LIFT Chairwoman, Bernie Aja of ESC, announce the official launch of the Chamber’s Leadership & Inspiration for Trailblazers (LIFT) professional women’s group and initiative at5:30pm on Tuesday, September 24th at Park Country Club, 4949 Sheridan Drive, Williamsville, NY 14221. Bernie Aja of Employer Services Corporation (ESC) shared, “The LIFT Council has been working to provide members a series of programs dedicated to the needs of
Share Kitchen & Bar Room Announces Completion of Sunroom & Rooftop Patio! 9/18/24
WILLIAMSVILLE, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Share Kitchen & Bar along with the community at 11:45 am on Wednesday, September 18th at 5590 Main Street, Williamsville, NY 14221. “We are excited to finally announce the completion of our expansion project,” said Joel Schreck, Owner of Share Kitchen & Bar Room and Share Away. “While most of the project was finished by the early summer, we’ve taken the time to both utilize the additional space and make adjustments on
Joseph & Company Jewelry Announces Grand Opening in Williamsville: 9/13/2024
WILLIAMSVILLE, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Joseph & Company Jewelry along with the community at 5pm on Friday, September 13th at 5652 Main Street, Williamsville, NY 14221. “It is always exciting to welcome home a Western New York native, especially one who sees the benefits of opening their business here.” said A.J. Baynes President & CEO of the Amherst Chamber of Commerce “Joseph has enjoyed tremendous success our west and we think his store will complement the
Mastering Resilience: Innovative Strategies for SBOs to Thrive During a Recession
In a rapidly shifting economic landscape, the very survival of a small business can hinge on its ability to adapt and thrive despite financial turbulence. The prospect of an economic downturn doesn’t have to spell disaster; it can be a catalyst for innovation and resilience. By implementing strategic measures to recession-proof your business, you not only safeguard your operations but also position yourself to seize new opportunities. Discover Hidden Savings Through Financial Audits Conducting a
Filled With Love Buffalo Market Announces Grand Opening Offering European Foods To Support Local Artisans - 9/4/2024
PENDLETON, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Filled With Love Buffalo Market along with the community at 4pm on Wednesday, September 4th at 6505 Campbell Blvd, Pendleton, NY 14094. “The Chamber is excited to support Karina in this endeavor,” said A.J. Baynes, President & CEO of the Amherst Chamber of Commerce. “A woman-owned business that focuses on our community will be a welcome addition to the growing Pendleton community.” “Our mission is to provide clean,
Ribbon Cutting: Kathy Walker Books 8/22/24
WILLIAMSVILLE, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Kathy Walker Books along with the community at 9:30am on Thursday, August 22nd at 400 Essjay Rd, Suite 150, Williamsville, NY 14221. “We congratulate Kathy on her latest book,” said A.J. Baynes, President & CEO of the Amherst Chamber of Commerce. “She has done a fantastic job of sharing her life story, as well as providing guidance for people as they navigate the challenges of having a loved one in an assisted living
Snyder Track & Field Announces Grand Opening State-Of-The Art Indoor Track & Field Facility 8/22/202
WILLIAMSVILLE, NY – Amherst Chamber of Commerce President & CEO, A.J. Baynes, joins Snyder Track & Field, along with the community, at 5:00pm on Thursday, August 22nd at 76 South Long St, Williamsville 14221. “What an incredible journey for Kelsey and Pete over the past few years as their passion for track and field has created an incredible asset for those athletes,” said A.J. Baynes, President & CEO of the Amherst Chamber of Commerce. “Kelsey and Pete are not only helping these athletes improve
SBA Welcomes New Advocate 8/9/24
SBA’s Buffalo District Welcomes Seasoned Small Business Advocate to the Team Buffalo, NY – The Buffalo District Office of the U.S. Small Business Administration (SBA) is thrilled to welcome Sara Vescio as the new Outreach & Marketing Specialist. Vescio, was hired to build and maintain a network of collaborative partnerships throughout the region’s economic development ecosystem. With her at the helm, SBA’s collaborative partners and the 14 county service area entrepreneurs can expect an even more
Streamline Remote Team Workflows: Strategies for Maximum Efficiency
Empower your business and contribute to the vibrant Buffalo Niagara region by joining the Amherst Chamber of Commerce. Remote work offers unmatched flexibility and access to diverse talent, but it also presents unique challenges in maintaining operational efficiency. Without the right strategies, teams can easily become fragmented, with miscommunication and misalignment hindering productivity. To overcome these hurdles, businesses must adopt effective tools and practices that streamline processes and
Grand Re-Opening & Remodel of Buffalo Optical 6/20/24
Grand Re-Opening & Remodel of Buffalo Optical in Williamsville Williamsville, NY – The Amherst Chamber of Commerce is celebrating the remodel and re-Grand Opening of Buffalo Optical in Williamsville, part of the Your Local Eye Doctor network, on Thursday, June 20th at Buffalo Optical located at 5350 Main Street, Williamsville, NY 14221. “Buffalo Optical is an incredible success story for small businesses in our area,” said A.J. Baynes, President & CEO of the Amherst Chamber of Commerce. “their
Small Business Awards Luncheon & Showcase 7/18/24
AMHERST CHAMBER SMALL BUSINESS AWARDS LUNCHEONThe Chamber will honor 5 small businesses and 1 individuals for their workDEPEW, NY: THURSDAY, JULY 18, 2024, AT SALVATORE’S ITALIAN GARDENS (6461 TRANSIT ROAD, BUFFALO NY 14043), THE AMHERST CHAMBER OF COMMERCE WILL HOST THEIR ANNUAL SMALL BUSINESS AWARDS LUNCHEON AND SHOWCASE. “The Chamber will welcome a record turnout of attendees totaling over 400 people at our Small Business Awards Luncheon and Showcase,” said A.J. Baynes, President and CEO of the
News Release: AccessCare Vascular and Wound Health Announces Grand Opening 7/24/24
First of its kind State-of-the-Art Hyperbaric Oxygen Therapy and Comprehensive Wound Care Clinic in Buffalo Buffalo, NY—On Wednesday, July 24, at 5:00pm, Dr. Sonya Noor, MD, FACS, alongside Amherst Chamber of Commerce President A.J. Baynes Jr., will cut the ribbon on a state-of-the-art Hyperbaric Oxygen Therapy and Comprehensive wound care clinic in Western New York at 4960 Harlem Rd, suite 100 in Amherst, NY. This milestone event marks a significant advancement in vascular and wound healing services for
Magnetic Marketing: The Power of Persuasive Storytelling
In today's fiercely-competitive marketplace, the art of persuasion stands as a cornerstone in the edifice of marketing and sales success. This article delves into the nuances of crafting narratives that don't just speak to your audience but resonate with them, transforming your marketing and sales pitches into captivating stories. Embrace these strategies to not only reach but profoundly connect with your audience, steering your path toward heightened sales and lasting impact. Tailoring to Your
Adobe Acrobat AI Assistant: All You Have to Do Is Ask Acrobat’s Generative AI Document & PDF Tool
Adobe Acrobat has long been an invaluable tool for business owners, entrepreneurs, and employees all over the world thanks to its wide array of PDF generation and editing tools. Now, Acrobat AI Assistant offers new benefits for businesses of all sizes. Acrobat AI Assistant’s revolutionary software can transform your business with its incredible features: Content Summarization and Insights: Long documents can be overwhelming to review, especially for busy entrepreneurs. The AI Assistant can automatically
Website Wisdom for Uncertain Times: Keeping Your Small Business on Top
In today's ever-changing business landscape, your ability to adapt and thrive hinges significantly on the digital front. As a small business owner, you hold the power to steer your enterprise through uncertain times by making strategic adjustments to your website. These adjustments aren't just about aesthetics; they're about building a resilient, engaging, and efficient online presence that resonates with your customers and keeps them coming back. In this article, we dive into proven ways to strengthen
Make a Lasting Impression with the Right Branding Strategy
Your company's brand represents who you are as a business and what you stand for. Over time, your brand may become outdated or no longer accurately reflect your company's values or mission. A brand refresh can help revitalize your business and improve long-term success. In this article, we offer some tips for refreshing your company's brand.The Benefits of a Brand Refresh A brand refresh can help improve your brand's perception, increase customer loyalty, and differentiate your business from competitors.
Alzheimer’s Association Awarded Grant - 2/5/24
— Administration for Community Living (ACL) grant will support respite service providers across the country to ensure services are dementia-capable, provide person-centered care —CHICAGO, Feb. 5, 2024 — The Alzheimer’s Association was recently awarded $25 million over five years by the Administration for Community Living (ACL) to make respite services and service providers more dementia-capable and provide the best person-centered care possible.The five-year grant will establish a new Center for Dementia
Leap of Kindness Day 2/29/2024
February 29, 2024 FOR IMMEDIATE RELEASE Amherst Chamber of Commerce400 Essjay Rd Suite 150Williamsville, NY 14221Contact: Christine LangenfeldPhone: 716-250-4206Email: media@amherst.org Amherst Chamber of Commerce participates in Leap of Kindness Day 2024 Global initiative encourages all to do something kind with their bonus day Amherst, N.Y. –2024 is a Leap Year, and this means we get one extra day, today, Thursday, February 29, 2024 - Leap of Kindness Day. Leap of Kindness Day aims to inspire
Buffalo Rehab Group to serve Cheektowaga 1/10/2024
For Immediate Release: January 10, 2024 Buffalo Rehab Group to Serve Cheektowaga Community at New Cutting-Edge Facility Continued Expansion Reflects Rising Demand for Advanced Rehabilitative Care BUFFALO, N.Y. – Buffalo Rehab Group (BRG), a leader in physical and occupational therapy, is thrilled to announce the opening of its latest facility at 3527 Union Road in Cheektowaga. This new clinic underscores BRG’s dedication to expanding accessible, high-quality therapy services in Western New
Tompkins Bank: 11/1/2023
NEWS RELEASE For Immediate Release: November 1, 2023 For More Information, Contact: Jack Jones Communications Specialist jjones@tompkinsfinancial.com TOMPKINS WELCOMES TWO NEW BRANCH MANAGERS TO WESTERN NEW YORK MARKET Jacob Hale joins as the Chili Branch Manager and Sean Valdes joins as the Perry Branch Manager ROCHESTER, NY (November 1, 2023) – Expanding the capabilities of its Western New York (WNY) management team, Tompkins Community Bank has appointed two new branch managers, Jacob
Concept Construction: CPI Process Systems
Contact: Vince Ricotta Tel: (716) 675-9171 Email: info@conceptconstruction.com FOR IMMEDIATE RELEASE CPI PROCESS SYSTEMS EXPANDS WAREHOUSE AND OFFICE SPACE November 1, 2023– West Seneca, NY. CPI Process Systems, specialists in
Buffalo Surgery Center Endoscopy
May 23, 2023For Immediate Release Contact: Erica Brecher Email: ebrecher@excelsiorortho.com Cell: (201) 400-8043 AMHERST, N.Y. – Following months of preparation and construction, Buffalo Surgery Center – Endoscopy is now proudly serving its gastroenterology and colorectal patients in its new home, 3915 Sheridan Drive. The milestone marks a new era of safer, more efficient, and more comfortable patient care. The new endoscopy unit features six procedures rooms and 15 patient bays. BSC’s 15
Kenmore Mercy to launch COVID support group in October
For Immediate Release: September 28, 2021Kenmore Mercy to launch COVID support group in OctoberA post-COVID support group is launching at Kenmore Mercy Hospital to help virus survivors, loved ones, and care providers cope with a variety of issues and connect with others through their similar journeys. The Catholic Health facility, which has treated thousands of COVID patients over the last year and a half, will offer the free, virtual support group meetings monthly, beginning Thursday, October 21, from 4 –
Rachel's Mediterranean 7/20/2021
Rachel’s Mediterranean Grill -- ANOTHER ONE?! EAST AMHERST, New York - Rachel’s Mediterranean Grill will be opening its thirteenth location on Thursday, July 29th, 2021. The public is invited to celebrate the occasion with a ribbon-cutting ceremony and a Josh Allen Wyoming jersey giveaway. The event is located at 8250 Transit Road, on the corner of Maple and Transit in the Eastview Plaza in front of HomeGoods and Lowes. We will begin the day with a ribbon-cutting ceremony that will take place at 10:30
Tompkins Financial Advisors: Lifetime Achievement
Anthony L. Gugino, CFP®, of Tompkins Financial Advisors, Wins Lifetime Achievement Award PITTSFORD, NY - In recognition of his ongoing leadership and mentorship, Pittsford, NY resident Anthony, L. Gugino, CFP® has earned the Rochester Business Journal’s prestigious Financial Leaders Lifetime Achievement Award. Gugino serves as an executive vice president and wealth advisor at Tompkins Financial Advisors, where he has worked for the past 34 years, and works with countless clients in the greater
Buffalo’s First Woodshop, Retail Store & DIY Class Center to Open 5/28/2021
FOR IMMEDIATE RELEASE Seven One Six Wood Design LLCScott Erikson716-217-4498716-343-0950 (cell)www.sevenonesixwooddesign.comsevenonesixwooddesign@gmail.com Buffalo’s First Woodshop, Retail Store & DIY Class Center to OpenSeven One Six Wood Design expands to its first commercial location, in Williamsville Williamsville, NY: On Friday, May 28th and into Memorial Day weekend, Buffalo will welcome Seven One Six Wood Design, the first of its kind woodshop and retail showroom located in Williamsville. Found
SELFIE WRLD GRAND OPENING 5/7/2021
GRAND OPENING: Selfie WRLD to fill Vacancy in the Boulevard MallPRIVATE EVENT @ Selfie WRLD, A Do-It Yourself Photography Studio with a variety of backdrops AMHERST, NY – Amherst Chamber of Commerce President/CEO A.J. Baynes joins Chamber member and owners Kelly Burke and Jennifer Lynch in announcing an “invite only” Grand Opening of Selfie WRLD at 1:30pm on Friday May 7, located at the Boulevard Mall 730 Alberta Drive, Amherst NY. “I am encouraged and inspired by Kelly and Jennifer, even during a
Catholic Health Hospitals Earn Area’s Best Leapfrog Safety Grades “A”gain
Kenmore Mercy and Mount St. Mary’s Hospitals achieve region’s only “A” Grades Catholic Health has again earned the Buffalo/Niagara region’s highest cumulative overall score in The Leapfrog Group’s spring 2021 Hospital Safety Grade Report and the only “A” Safety Grades in Erie and Niagara counties. In addition, both Kenmore Mercy and Mount St. Mary’s hospitals earned two of the sixteen “A” Safety Grades that were given in all of New York State. This cycle marks Kenmore Mercy’s fifteenth consecutive “A”
Hull House ''Meet Our Past'' 6/6/2021
“Meet Our Past” - A Walk Through History on June 6thHear the Compelling Stories Of Those Who Helped Shape Western New York at Hull Family Home & Farmstead Lancaster, NY – On Sunday, June 6, the public will have the opportunity to meet and hear the compelling stories of people who had an impact on the development of Western New York and helped shape its history, as they are led through a series of informative, fact-based indoor and outdoor scenes during the Hull Family Home & Farmstead’s “Meet Our Past”
CONCEPT CONSTRUCTION BEGINS WORK ON “HISTORIC PRESERVATION/ADAPTIVE RE-USE” MAKE-OVER
1900’S TURN OF THE CENTURY BUILDING REPURPOSED INTO CITY LIVING APTS. April 1, 2021– Buffalo, NY. Interior reconstruction, renovations and building upgrades are well underway at 270 Michigan Avenue, a property that was historically home to the Buffalo Envelope Company. The project’s general contractor, Concept Construction Corp was selected as the Construction Manager by Ellicott Development Co. to oversee the work. Plans call for renovations to the interior of the building into a mix of
Rachel’s Mediterranean Grill - New location opens 3/15/21
Contact: Brandon Guzda FOR IMMEDIATE RELEASE Ph: (716) 239-2235 March 11, 2021 Email: brandon@rachelsgrill.com www.rachelsgrill.com Rachel’s Mediterranean Grill - New location opens Monday! GETZVILLE, New York - Getzville, get ready for your Rachel's Grand Opening in Crosspoint Business Park. It'll be the first building facing North French, near Millersport Highway. Rachel's Mediterranean Grill is extending an invite to the public on Monday, March
CONCEPT CONSTRUCTION/UPD: 3/1/2021
CONCEPT CONSTRUCTION COMPLETES BUILD-OUT UNIVERSITY PEDIATRICS DENTAL ASSOCIATES January 23, 2021– Buffalo, NY. UPD University Pediatrics Dental Associates is open for business. Concept Construction Corp. was selected as Construction Manager to oversee the build-out of their newest facility. At 33,000 sq. ft., it is largest pediatric dental center in WNY. Located at 1091 Main St. Buffalo, the facility has 33 custom chairs, 11 procedural rooms and 6 recovery suites. Medical staff have access to
CONCEPT CONSTRUCTION/CITY MATTRESS: 3/1/2021
February 2021 – Concept Construction begins demolition of former Pier One Imports in Henrietta, NY. City Mattress continues to expand it’s local retail presence. Located at 300 Hyland Dr. Henrietta, NY, the 10,800 sq. ft. conversion is well underway. An exterior make-over is planned with a completely re-configured interior. Upgrades include new walls, flooring, ceiling, upgraded lighting and a brand new décor. Concept Construction’s Vice President of Business Development Vince Ricotta said: Referral
LOCAL RESTAURANT OWNER SAYS #SHUCKTHEPANDEMIC AND OPENS THIRD SEAFOOD VENTURE
AMHERST, NY –Amherst Chamber of Commerce President/CEO A.J. Baynes joins Chamber member and local restaurant owner Michael Tobin in announcing the Grand Opening of Shuck Shack, the third seafood venture for Tobin on Saturday, July 4 at 301 Ohio Street in Buffalo. The New England inspired seafood trailer will officially open to the public at 3 p.m., featuring “ocean to table” oysters that come directly from an oyster bay farm in Massachusetts that feeds directly into the Atlantic. “It is exciting to
JADA BLITZ FITNESS HOLDS GRAND OPENING
AMHERST-Jada Blitz Fitness, owned by Buffalo couple Justin and Ashley Draper, is hosting a Grand Opening celebration in its newly expanded space on Saturday, February 1 starting at 8 a.m. A Ribbon Cutting ceremony takes place at 11 a.m.The new location at 4687 Transit Rd. features 30,000 square feet of carefully curated areas. The expansive lobby features a shake bar, supplement and apparel shop, physical therapy room and a full café featuring Balanced Body Foods, the meal prep company also owned by the
BOULEVARD MALL REVAMP, NEW ADDITION TO AMHERST CENTRAL PARK AND ''MIOVISION'' TO EASE TRAFFIC TOP ISSUES IN STATE OF THE TOWN AT AMHERST CHAMBER LUNCHEON
AMHERST, NY –Amherst Chamber of Commerce President/CEO A.J. Baynes announces the Chamber’s Annual Luncheon will be held on Friday, January 10th at Buffalo Marriott Niagara where Amherst Supervisor Brian Kulpa will outline his ambitious agenda to reinvent the town for future generations. “We are on the cusp of a brighter tomorrow in the Town of Amherst and beyond,” says Baynes. “Economic development projects are starting to take shape, and we are impressed with the supervisor’s plans to add greenspace,
FREY ELECTRIC NAMED ‘BUSINESS OF THE YEAR’ FOR SPARKING BUFFALO RENAISSANCE!
AMHERST, NY –You may have noticed more construction cranes in the air, more places to live and shop, new hospitals, new hotels, new restaurants and the list goes on and on. That is the Buffalo renaissance. It’s real and it’s what we are celebrating at The Event this year. “Each of our award winners has contributed to the growth and quality of life in our community, and we are proud to take this opportunity to honor their success and #LetItShine, says Amherst Chamber of Commerce President/CEO
HEALTHY PET SUPERSTORE OPENS SECOND BUFFALO STORE IN WILLIAMSVILLE
Amherst Chamber of Commerce President/CEO A.J. Baynes announces the Grand Opening and Ribbon Cutting of Healthy Pet Superstore located at Williamsville Place at 5397 Sheridan Drive in Williamsville. Healthy Pet Superstore has four locations in the Rochester area. Its first Buffalo area store is located at 3213 Southwestern Boulevard in Orchard Park. “I’m so glad that we could open another store in the area where I grew up,” says Russ Herman, Healthy Pet Superstore CEO. He and his wife, Brenda